WEB MEDIA SCHOOL session 41 - AD SALES
Streaming media provides a vital Sales presentation Streaming promises quick access to crucial audio and video content without the aggravating wait for files to download. Streaming continuously sends files, which have already been digitized, to the user's PC while the user is listening or watching. When the stream is ended, no data is left behind on the user's machine.WWW.WCIE.NET IS a good place to develop your streaming content.
Churches and motivational speakers can utilize it for
instruction and team building.
Non-profit Ministry organizations can use it to explain their
missions.
Charities can use it for soliciting donations.
One of the best advertising methods on the Internet is advertising on email mailing lists. There are over 60,000 of them. It's worth your time to search these databases Publicly Accessible Mailing Lists)
Consider offline promotion of your website to attract traffic to your site. Nothing builds traffic like a third-party editorial endorsement. Print or broadcast ads are a big help , Remember, you can do a barter deal with a print publication the same way you can with another website.Think about having an event on your site to draw in visitors. or design a campaign with weekly or monthly events
Impressions are the number of times an ad is served up to be seen by a site visitor. It used to be that ads were sold by impressions. Those days are gone.Click-throughs are the number of times a visitor clicks on the banner. Most ad banner networks pay for click-throughs, but they have a lot of restrictions. Sales If you're only compensated based on sales, then it's really an affiliate type of incentive program. This is generally best for the advertisers, but not necessarily best for you, the publisher.
Make sure your site is professionally designed and that you're not serving up 10 different ads on one page, There's very little to do on your end to include an ad banner on your page from a banner network. Usually, the agency will just give you a bit of HTML code to include on your page where you want the banner to appear. The code will "pull" the ad image off the ad agency's server.
- Banner or Page Views or Hits -- the number of times the HTML pages on your site are looked at.
- CPM (Cost per Thousand) -- refers to the price charged to have 1,000 pairs of eyeballs see an ad. $35 CPM (the current rate card average) means that it costs $35 to get 1000 people to see a banner ad.
- Rate Card -- Statement of your standard rates, minimum ad buys, banner sizes, payment policies, etc. for advertising on your site. Advertising commonly sells for somewhat under rate card prices, but they're a starting place.
- CTR (Click Through Rate) -- The percentage of people who see an ad that actually click on it and go to the advertiser's site.
- Gross -- The price paid for advertising by companies when they purchase advertising themselves.
- Net -- The amount the
siteowner is paid for advertising after the advertiser's ad
agency or media buyer subtracts their 15% fee. For this 15%
fee, the media buyer scouts out and negotiates the best place
and prices for a company's ads.
The Internet Advertising Bureau (IAB) specifies eight different "standard" banner sizes.http://www.iab.net/iab_banner_standards/bannersource.html
CONVERSION RATE -- The percentage of shoppers in an online store who actually make a purchase. - typically 1% to 5%
RUN OF SITE (ROS) -- Refers to displaying a banner ad throughout a website or a banner network with no targeting by keyword or site category.
COST PER SALE. - the actual cost of making the sale.
BRANDING. creates brand awareness, and a brand image in the viewer's mind,
INTERACTIVE MEDIA AD AGENCIES - Yahoo's category is "Media Buying and Planning."
BANNER AD NETWORKS allow advertisers to advertise on particular sites within the network. DoubleClick http://www.doubleclick.com and Engage Media http://www.engage.com have many sites available, and Microsoft bCentral's LinkExchange Banner Network allows advertisers to make buys of under $1,000. SmartAge Media Buyer http://smartage.com/promote/media_buyer/ businesses to set up ad campaigns from $100 to $2,500. Advertise in eJournal & GroupWeb.com -see also session #62
E-mail Ads Sample prices Co-op Advertising - $50 per e-mail ad (35 words or less) - Top page e-mail ad on eJournal only $199 (35 words or less). Get free banner ad for one week. Full page e-mail ad (250 words or less) sent to over 9,000 eJournal subscribers for $250.GroupWeb.com, is offering Advertising Subscriber Program (ASP).exclusive to eJournal subscribers, allows small businesses to pay $49 per month for a monthly 35-word e-mail ad on eJournal, a banner ad (125 by 125 pixels) on GroupWeb.com, and the posting of one press release per month on Emailwire.com. For more information send e-mail to sales@groupweb.com.
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