Is your website's content compelling enough to keep your visitors interested in staying around for awhile, and bookmarking your site for future visits? Did you spend half the amount of time and money creating a "Destination" website, one that visitors bookmark and come back to over and over again? Or is your website one more disappointing dead end for visitors?
Do you lose your visitors to outside links you imbed in your content? Or do you use the HTML "target" feature to keep the windows for the outside links opening up without leaving your webpage? Is your content fresh, timely, and germane to your website's theme?Can a visitor navigate your website with ease? Do they reach any link on any of your webpages with no way to get back, or not knowing why they arrived there?
Do your visitors find what they expect when they arrive at your website? Is there benefit rich content on the subject they were looking for when they clicked on your link? Are your visitors bombarded with gyrating banners screaming at them to buy products that are totally unrelated to what they came looking for?
Simply stated.... if you succeed in driving massive amounts of visitors to your website, most of them will not buy what you are selling if you do not capture their attention with the "Content" you offer them. Nothing else will compel your visitors to buy except the way in which you use content on your website.
Free Content is still "KING" on the Internet. Information is still the main reason people get on the Internet. Load your website with free compelling, timely, quality content which is easy to access and offers immediate benefits, and your visitors will hang around and look forward to returning.
If your visitors find something of value when they arrive at your website, they will surely add your website to their bookmarks or favorites. Your visitors are more likely to buy something you are selling on their return visit, so give them a good reason to come back.
by Diane Leonte
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