WEB MEDIA SCHOOL session -60 WEB SITE PROMOTION
WEB MEDIA SCHOOL session -60 WEB SITE PROMOTION
Fully 57% of Internet users search the Web on the average day ( study by Active Media), making search the second most popular Internet activity behind email. Search engines create more awareness about Web sites than all advertising combined including banners, newspapers, TV and radio If you're not targeting the right keywords and phrases, even the best rankings are of little value. We spend more time on selecting the proper keyword and keyword phrases than perhaps anyone would imagine."If you cannot determine what problem the searcher is trying to solve in performing that query, you should not be targeting that keyword or phrase. Next, if your Web site does not "satisfy the intent of that query," unequivocally, you should not target that phrase. "If someone is actively searching for what you have, they are much more likely to be a serious buyer. Therefore, even if you generated fewer overall visitors from search engines than from your other advertising sources, you'll find a much greater percentage of those visitors will convert to actual sales."
1. Identify the core problems and concepts that your Web site addresses.2. List each core problem separately and then think of all of the ways that someone might compose a keyword or phrase search to get at each concept or problem, e.g., if you sell golf shoes, the words 'golf shoes' should not be your only nor most important keyword phrase. Consider also, 'buying golf shoes' and 'brand golf shoes' (the word 'brand' to represent any number of brands that your Web site might sell), 'shoes for golf' and 'online golf shoe stores.' Any keyword or phrase that you miss will be traffic and prospective customers that visit your competitor. Don't miss any. There are usually 50 to 100 ways that different people will compose a query hoping to find the same thing - identify them all.
3. "Visit your competitors' Web sites and view their keyword meta tags for any that you hadn't considered - you'd be amazed at the good and bad keywords they're targeting.
4. "Review the copy on the pages of your Web site for keyword phrases that you use in describing your offerings. You will be surprised at how many keywords are overlooked that are right there in front of you on your own Web pages.
5. "Consider using one of the many keyword databases such as GoTo.com's keyword suggestion tool. http://www.marketposition.com/keywordgenerator.htm
6. "Do not fall in love with keywords because they are queried with higher frequency than others. Always discriminate first on relevance to your site, not potential traffic. Less trafficthat buys more product is often better than more traffic that buys far less product.
7. "Once you've amassed your final keyword and phrase list, start paring it down. Remove words, lots of words. Remove any word or phrase that doesn't EXACTLY describe what someone will find when they come to your Web site. Remember, that beginners will always have better luck with longer keyword phrases. Even seasoned veterans have difficulty with single word phrases and very popular phrases -
Please see below letter from YAHOO!:
The URL you submitted was not added to Yahoo!. We do not list every site suggested to the directory. nstead, we favor listing sites that provide Yahoo! users with robust content and information. In the spirit of constructive feedback, here is a list of reasons why we usually decline certain sites: - the site has broken graphics and images.- the site provides no new information or content. (For example, it is merely a set of links.)- the site presents inadequate or vague information, making it difficult for us to understand what it represents, or what it is offering. - the site is no more than a business card listing. (For example, it contains nothing but a few sentences, an address and a phone number.)- the site only offers content readily available from other sources. (In other words, it contains no unique content.) - The site uses applets and other features that slow down functionality and ease of use.
Web users are quickly turned off by underdeveloped sites. This reflects poorly not only on the individual site, but on Yahoo! as well. If you do decide to redesign or reorganize, please feel free to suggest the site again. Finally, please note that any judgment we make about your site is based solely on the individual site. We do not compare Web listings, and instead review them on their merits, on a case by case basis.
Thanks for your time,
The Yahoo! Editorial Team
If you're an HTML guru, you realize that anytime you want to display two or more spaces on a Web page, any spaces after the first one must be represented by the non-breaking space tag ( ). For example, a title like this: <title>Everything Electronics: Computers, Software, and More!</title>would need to use the non-breaking space tag to force the browser to display two spaces after the word "Electronics." For example, it would look like this:title>Everything Electronics: Computers, Software, and More!</title>A problem arises if you create or change HTML by hand and accidentally nclude two or more spaces in a row in your title tag without using the non-breaking space tag. Normally, this causes no problem beyond the browser displaying it with just one space rather than two. However, AltaVista appears to have a bug (at least as of July 2000) where it will display "No Title" In the search result listings if it runs into two or more spaces in the title without the non-breaking space tags.
Reasons Why Your Web Pages Aren't Indexed by Search Engines
If your links are embedded in JavaScript, most of the search engines will not recognize and index those pages. Put your links in simple html .
Your Pages Aren't Cross-Linked. Not all search engine indexers visit your website from your index page. If you haven't linked each of your pages with all your other pages, you stand the risk of having engines indexing only one or two of your pages. Just add text links at the bottom of your pages to all your other pages.
Are the Html Tags On Your Page in Invalid Sequence? An html page has to have this basic structure:
<HTML>
<HEAD>
<TITLE></TITLE>
<META name="description" content="">
<META name="keywords" content="">
</HEAD>
<BODY BGCOLOR=FFFFFF TEXT=000000 LINK=0000FF VLINK=800080>
Also, when you open an html tag, see to it that you close it too. For eg. <font> requires that you have </font>, <table> requires a </table>. Your browser may display it well, but if you want the page to be indexed, check your code and put it in order. The only commonly used tag you need not close is <br> .
Badly Formed Comment Tags - Example of properly formatted comment:
<!-- This HTML comment is correct. -->
Examples of bad comments:
<!- This HTML comment is badly formed. ->
<! This HTML comment is badly formed. >
<This is badly formed>
<!--This is badly formed--!>
Are you using a Virtual Domain Redirection Service? When you use an Internet Redirection Service to make it easy for people to remember your website address, (http://yourname.hjgjhg.com instead of http://www.geocities.com/asjhg/ajkhj/hjh.html for eg.) your website is displayed in a frame When you do this, all your pages may not get indexed. Give your true url , however long it is, to the Search Engines and to link to your website.
Meta Refresh and Meta Robots Tags Check your code for the following tags between the <head> and </head><meta http-equiv="Refresh" content="0 URL=http://www.somedomain.com/path/file.html"> This tag redirects to another page. If you have this tag in your code, the indexer will usually completely ignore your website
<meta name="ROBOTS" content="NOINDEX, NOFOLLOW"> This tag specifically directs robots to ignore that webpage. If you have it in your code, remove it immediately. You can use it on pages you want no search engines to index.
Are You Using Free Website Hosting? Many free website hosts use various methods of enforcing their advertising banners on your website. This sometimes causes wrong and/or incomplete indexing of your website.Switch to providers that you see coming up in results at the Search Engines, eg. Geocities, AOL, etc.
Using the right keywords in your site's meta tags won't shoot you to the top of the search engines, but if done correctly can help in achieving a better ranking. When choosing keywords, you need to think like your users: What, words might they type into a search engine to find a site such as yours. There's a nifty online tool that will help you choose keywords go to http://www.wordtracker.com/ and use the free trial if you need help brainstorming.You're much better off to use two and three word combinations than single keywords. That's because there's less competition for keyword *phrases*. That's what search engine users tend to type in order to get more targeted results. Example: "software" (hard - less targeted) "Drafting Software" (good - more targeted) -- always try to start your title with a keyword and repeat it a second or third time for higher relevancy. Many people overlook the title tag as unimportant, but the truth is search engines do look at it and weigh it when ranking your site. You also want to use keywords in your <description> meta tags. Again, try to repeat them two or three times if you can do so without compromising the description. Remember that the length of the description tag is best kept at under 25 words. For some reason the search engines also like the <H1> tag, so if possible use it at the top of your pages with your keywords inside. Most search engines read the first 250 words of text on the page, Two other places that are often overlooked when it comes to keywords are your graphic <alt> tags and in your page names. Alt tags are where web designers write a short description of pictures used on the pages. This is done as a convenience for those who surf the Web with graphics turned off. Make sure you include your most important keywords inside these tags, as search engines will look at them and some do use it when deciding ranking.......
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