WEB MEDIA SCHOOL session -61 Banner Ads The overwhelming majority of ad dollars are invested every single day in effective banner ads....It's the message that counts the most. Flashy graphics, drop down boxes, banners that look like polling devices, etc. are all just gimmicks that all just marginally increase effectiveness. The number one reason why the visitor will click on your banner is because of the message you put on the banner. If you give something away free at your site, be certain your banner begins with the word 'Free' 0r say something likes this, "Make $$$ - the easy net way. Products everyone wants and will buy from you, I'll show you how".
The director and founder of the BannerCo-op.com 'free advertising and cash to promote your site', and BannersGoMLM.com 'It's all free, effortless free advertising for life' has seen literally thousands of banners that are close to hitting the mark, yet fail, resulting in pitiful click-thru rates.Think of your banner as the place to showcase your best classified ad. In fact, there is nothing wrong with a classified ad inside a banner. It can be a very effective and powerful marketing tool. Remember, it's the message that counts.
The primary goal that every banner must strive to achieve is.. It must create a brand awareness for your product, your service, your company or yourself. Put your name in all of your banners and with a caption also. Let's face it, 98% or more of the time your banner ad is seen, it will not result in a click, don't waste these opportunities to showcase through branding.Also, be absolutely certain to take full advantage of the free targeting available to you at the BannerCo-op and at http://www.BannersGoMLM.com. As a member or advertiser of either the targeting is available to you absolutely free. Simply select those sites that make the most sense to display your banner for you.
Lastly, need help building your banner? No problem. Just go to the home page of http://www.BannersGoMLM.com and click on our "banner design wizard". In moments you'll have a professional banner built for you online and free!
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Get Results With Your Banner AdBanners are the Internet's standard ads. We see so many of them on the site's we visit that we often don't even notice them. Many banners get very poor response. Out of 200 people who see a banner, only one will click on it. By doing a few things to improve your banners, you can get 2 or 3 clicks per 100 visitors.
Don't try to cram too much copy into banners. Make graphics do the talking. People should be able to get your message largely from the graphics. Make your copy and graphic work together to tell the story.
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