WEB MEDIA SCHOOL session - 67 
Not All Links Are Created Equal by Sunil Tanna,
Here's a list of factors you should consider when assessing the value of a particular link:
* Permanent. A permanent link to your site is far more valuable than one that is removed after a few days (or even hours, in the case of some automated Free-For-All links pages).
* Placement. A link to your site from the front page (or even one of the internal pages) from a high traffic site, is far more valuable than a zillion links from people's personal home pages.
* Relevance. Ideally the link to you should be on a page devoted to the same or a closely related topic to your own.
* Descriptive. A link that explains your site and entices a person to click, will get far more traffic (and better quality) visitors.
* Low Competition. A link that is buried among 500 others on the same page will not get many clicks. A listing on a page which also lists 10 or 20 direct competitors
Context. Links usually work better if placed in some kind of related context like an article for example. Be prepared to help out people placing your links in a context that works by providing free articles, which explain your topic or simply being prepared to answer questions.
* Swap links with others sites. Every link swap you set up will eat up a slice of your time - so concentrate on finding sites where it's clear the link will be valuable to you. Be polite, add your link to them before you approach them.
* Evaluate link requests. If you have a links page and a reasonable amount of traffic -you will undoubtedly get link swap requests from other webmasters. Take a moment to look at their site and their links page before deciding if it's a good deal for you.
Add a "link to us page". Create a page on your site, which includes information on how (detailed instructions), and why, to link to your site. Make it easy, make it valuable to other webmasters (by for example giving them free content), and over time the number of links to you will grow.
* Pay for links. Start your own affiliate program and pay other sites to link to you. You can pay them a percentage of the sales they generate for you, or for each visitor they send.
MARKETING ON-LINE
Getting People To Click Your Links
Got a web site link that doesn't get clicked by enough people?
Here are several ways to immediately get more folks to click.
1. Put the link nearer the top of your page. I've noticed over
and over that the number of times a link gets clicked is directly
related to how near the top of the page it is.
2. Link your headlines. I used to write a headline, then a
paragraph, then put the link to the sales page at the end.
Results zoomed when I made the headline the link.
3. Stick with old fashioned blue, underlined links. Links that
aren't underlined and are different colors may look better, but a
lot of hurried prospects won't notice they are links. If the
default florescent link blue color hurts your eyes, opt for a
darker blue.
4. Above all, include an enticing description with your link.
Tell people what is in it for them if they click.
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