WEB MEDIA SCHOOL session - 75 AUTO RESPONDERS & SALES To be able to send follow-ups to your customers, you first need to capture their email addresses. Here are two ways you can do this:
1) Give something of high perceived value away
2) Sell something at a low entry level price
Some examples of items you can give away are a free report, a free sample, or a draw for prizes. The key to being able to send follow-ups to your customers is an Autoresponder module. Using this module, you can create a series of emails designed to communicate with your customers
To set up your Autoresponder follow up series, simply log in and go to AUTORESPONDERS at the top menu. You can create a follow up series with as many messages as you want that goes for as long as you want. You can also create an UNLIMITED number of Autoresponders each for a different product you sell if you want.
Our system also has a form that allows you to capture your customer‚s information from your website for this purpose. To set up the form, go to PREFERENCES and then SETUP QUESTIONNAIRE FORM. Follow the wizard to set up your form. You can combine the form with our Autoresponder follow up series to send follow up messages to your customers. Imagine being able to send follow ups to your customers every 30 days for the next 10 years! With our system, you can. EASILY.
Another great way our system can dramatically increase your sales is its ability to send follow up messages to your customers AFTER they buy from you. We have already talked about our system‚s ability to send follow-ups to your customers. Now imagine being able to send follow-ups to them after they have bought from you.
Research has shown that customers are much more willing to buy from someone they have already done business with than from a complete stranger. Once a customer has bought from you, the chances of them buying from you again are very good. Use our system to take advantage of this human phenomenon.
These techniques are proven by advanced sales and marketing professionals as ways to increase sales. We are the only company to bring you these powerful tools in one easy to use and integrated package. These functions are included in our PREMIUM PACKAGE.
Start to set up an Autoresponder follow up series today. Simply log in, and click on AUTORESPONDERS at the menu on top of the page. Start experimenting with different ways to use it with your business.To attach an Autoresponder follow up to a product so it can send follow-ups to customers who buy from you, simply go to PRODUCTS and edit the product. You will notice that there s an option to attach an Autoresponder to the product on the EDIT PRODUCT screen.
For technical questions: support@1shoppingcart.com
For our Delphi Forum: www.delphi.com/forum1024/start
If you need to talk to us about these functions, please
call us at: (888) 200-0464 or +1 (541) 685-9961.
Sincerely, 1Shoppingcart.com Inc.
The 7 Questions You Must Answer Before A Customer Will BuyCustomers buy from your Web site because they expect to get something more valuable to them than the money they pay for it. You can assure them of getting that value by answering seven important questions. Prospective buyers usually don't ask these questions. They may not even think of them. But they won't buy from you until all seven questions are answered in their mind.
1. Exactly What Are You Proposing? Prospects won't buy unless they know exactly what you're offering them. Make your proposition simple and easy to understand.
2. What's In It For Me? Prospective customers care about how they can personally benefit by using your product or service. Tell them what they want to know.
3. How Fast Can I Get It? The faster you can deliver your product or service the more sales you'll get. Consider offering an option for overnight delivery if you sell something that cannot be delivered immediately after being purchased. One Internet marketer told me her orders increased almost 30 percent when she added the option for overnight delivery -- even though she charged the additional cost to the customer.
4. What If I Don't Like It? People are reluctant to risk the chance of not getting what they expect after buying your product or service. Offer the most liberal guarantee you can afford. An unconditional, money back guarantee will produce the most sales because it completely eliminates all of the customer's risk. State your guarantee prominently and in detail. Clearly reveal any conditions that apply.
5. Why Should I Believe You? A prospective customer will not buy from you until you remove all doubt in his or her mind that you can and will deliver exactly what you promise. Testimonials are a powerful tool you can use to accomplish this. They provide proof you've already delivered satisfaction to other customers.
6. Is My Decision To Buy A Good One? Customers usually make an emotional decision to buy. Then they look for logical reasons to prove their decision was a wise one. That's the time for you to talk about how long you've been in business, how experienced you are or how much research went into developing your product or service. It provides the logical reasons your customer needs to justify their emotional decision.
7. How Do I Get It? Did you ever walk out of a store empty handed instead of waiting in a long line for somebody to take your money. I have. Many buyers abandon their orders at online shopping carts instead of trying to figure out the confusing instructions. It's a total waste to lose sales from ready buyers because the buying process is too complicated or lengthy. Don't let that happen to you. Make sure your buying process is simple, easy and fast.
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information email: BobLeduc@aol.com Subject: "Postcards".
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