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PT 93 Classified advertising
Rule #1 The headline of your ad must catch the reader's attention instantly. Remember, your ad is competing with a lot of other ads and information for every reader's attention.
Rule #2 The body of your ad must not only hold the reader's attention, it should get the reader excited about your product or service. You want your visitors eager and ready to buy your product or service before they reach your site.
Rule #3 The ad must target potential customers for your product or service. What's called a blind ad may draw a lot of visitors to your site, but few will buy.
I am going to show you two ads written for the same product. Let's say I have just gotten the resell rights to a new Ebook about how to write great classified ads.
This first ad will demonstrate a weak ad for this product and doesn't follow the three rules for writing powerful ads.
Learn To Write Better Classified Ads!
Great new Ebook "How To Write Ads That Sell," by John Doe. John is one of the leading authorities on online advertising today and he can help you write like a pro! Goto:(myURL)
This ad does satisfy the third rule of targeting potential customers for our product, but it fails miserable in all other aspects. That headline isn't going to grab anybody's attention. And the body of the ad is not only boring, it is trying to sell the steak instead of selling the sizzle. How will they benefit from using your product or service That's the key to writing powerful ads.
Now let's look at an ad for that same Ebook that does follow our three rules.
Powerful Ads That Will Increase Your Sales!
You are only minutes away from creating powerful sales generating ads that will make your hit counter explode and your sales skyrocket - I Guarantee It ! Goto:(myURL)
That's much better. This ad follows all three of our rules. It has an attention grabbing headline. The body of the ad talks not about the product, but the end result of using the product. And our entire ad targets potential customers for our product. See the difference?
Bill Daugherty is the editor and publisher of the marketing and free advertising ezine "E-Power Marketing." To contact Bill mailto:bill@epower.zzn.com
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